The new tower is likely just the beginning of what could be the continued redevelopment of the West Gray property.
"I think it will become denser over the next 10, 20 years certainly," Weingarten senior vice president Gerald Crump said. "It is possible you could end up with office, hotel or further residential units."
Weingarten, which has owned the shopping center for more than four decades, will own the tower as well, but apartment builder Hanover Co. will develop it. It is being designed by Ziegler Cooper Architects to house more than 300 units and an estimated 10,000 square feet of ground-floor retail space.